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现在的社会,广告无处不在。这些形形色色的广告,又有几支能真正地触动人们的内心世界,唤起他们的情感回忆,引起他们的共鸣。《阿里巴巴1688UED体验设计践行之路》这本书中介绍了一种创新设计思维——Design O2O,从客观存在、当下情景、唤醒未来的衡量体系及设计哲学打造触动人心的设计。这种方法同样适用于广告设计中,所以本文将在广告设计领域谈谈Design O2O设计思维的运用。
Nowadays, advertisements are everywhere. These various types of advertising, there are a few can really touch people’s inner world, evoking their emotional memories, arouse their resonance. The Alibaba 1688UED Experience Design Practice Road introduces an innovative design thinking, Design O2O, to create engaging, engaging designs based on objective dimensions, current scenarios, the measurement system that awakens the future, and design philosophy. This approach also applies to advertising design, so this article will talk about Design O2O design thinking in the field of advertising design.