人肉点名、互联网狂欢、慈善募款,“无组织的组织力量”正在迅速崛起并席卷全球。一桶冰水挑战的不仅是身体的极限,更是心理的极限。面对他人的苦难,围观不是罪过,但是忘记援助、消解正义感才是可耻的。“冰桶挑战”可谓几十年难遇的慈善t的筹款速度“。的确,从冰桶挑战的最根营销案例,尤其在普遍被认为缺乏慈善理 Human named, internet carnival, charity fundraising, ”unorganized organizational power“ is rapidly emerging and sweeping the globe. A bucket of ice water challenge is not only the limits of the body, but also the psychological limit. Faced with the suffering of others, onlookers are not guilty of sin, but it is shameful to forget aid and dissolve the sense of justice. ”Ice bucket challenge“ is a charitable donation that has lasted for decades. ”Indeed, the top marketing case of ice bucket challenges, especially in what is generally perceived as a lack of philanthropy