创意经济的兴起对高职人才培养提出了新的任务,那就是增强高职学生的创意创新能力,而审美教育是实现这一目标的重要途径。高职美育的现状不容乐观,存在着诸如美育观念落后,美育意识淡薄,师资力量薄弱,教学形式僵化等问题。高职美育的提升,首先应当明确创意经济背景下美育的意义和任务,探寻高职美育实施的特点,革故鼎新,求实力行,以期培养具备创意潜力的高职人才。 The rise of the creative economy has set a new task for higher vocational personnel training, which is to enhance the ability of creative innovation of higher vocational students, and aesthetic education is an important way to achieve this goal. The status quo of aesthetic education in higher vocational colleges is not optimistic, there are such problems as the backward concept of aesthetic education, the weak awareness of aesthetic education, the weak teachers and the rigid teaching forms. Aesthetic education in higher vocational colleges should first ascertain the significance and tasks of aesthetic education under the background of creative economy, explore the characteristics of aesthetic education in higher vocational colleges, reform the new culture and act in good faith so as to cultivate higher vocational talents with creative potential.