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《国外服装品牌本土化过程中的标准差异与质量问题》(《标准科学》第2期)郭政陈昕曹悦崔继峰随着越来越多的国外服装品牌进入中国市场,其质量不合格问题也随之而来。导致国外品牌服装出现质量问题的因素有很多,而标准差异是其中主要因素。文章首先对国外品牌本土化过程中的质量问题进行了识别,然后从国内外标准差异的角度重点分析了出现质量问题的原因,最后提出加强我国服装标准化工作的措施建议。
“Standards Differences and Quality Problems in the Localization of Foreign Apparel Brands” (“Standard Science”, No. 2) Guo Zheng, Chen Xin, Cao Yue, Cui Jifeng As more and more foreign apparel brands enter the Chinese market, the quality of their products is not qualified Also will follow. There are many factors leading to the quality problems of foreign brand clothing, and the standard difference is one of the main factors. The article first identifies the quality problems of the localization of foreign brands, and then analyzes the causes of the quality problems from the perspective of the standard differences at home and abroad. Finally, it puts forward some suggestions on how to strengthen the standardization of clothing in China.