公共关系传入中国10余载,虽专著论文如雨后春笋,层出不穷,但有些理论问题仍未能获得统一的认识。往往各持己见,莫衷一是。《公关世界》去年第11期发表单振运先生《公关的核心是协调》一文。从5个方面阐述了塑造形象是公关的一种手段,协调则是公关的核心与目的。读罢先生的文章,思考再三,终未能苟同,遂抒发自己一点不成熟的见 Public relations has been introduced into China for more than 10 years. Although monographs have sprung up and emerge one after another, some theoretical problems have not yet been able to obtain a unified understanding. Often disagree, incomprehensible. “PR World” 11th issue of last year, single vibration Mr. “public relations is the core of coordination” article. From five aspects elaborated the image is a means of public relations, coordination is the core and purpose of public relations. Read the article of Mr., think again and again, finally failed to agree, then express their own point of immature see