论文部分内容阅读
马边彝族自治县拥有众多的名人资源、丰富的历史文化遗产、独特的彝、苗民族文化资源。但是,马边的文化资源保护不力,文化内涵界定不清、未形成自己的文化品牌,文化资源开发严重不足且缺乏宣传手段与营销策略。鉴于此,本文提出了加强对马边文化资源的保护,弄清马边文化的内涵和特色、打造特色文化品牌,重视对马边文化资源的开发以及加强宣传和营销等对策。
Mabian Yi Autonomous County has a large number of celebrities, rich historical and cultural heritage, unique Yi, Miao ethnic cultural resources. However, the cultural resources of Mabian are not protected well, the definition of cultural connotation is not clear, their own cultural brand has not been formed, the development of cultural resources is seriously inadequate and there is a lack of propaganda means and marketing strategies. In view of this, this article proposes measures to strengthen the protection of the cultural resources of the Mabian, clarify the connotation and characteristics of the Mabian culture, create a distinctive cultural brand, pay attention to the development of the Mabian cultural resources, and strengthen publicity and marketing.