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德国高校校园形象识别系统在设计上总体趋于简洁创新与现代观念。几何化的视觉语言、简单纯粹的色彩运用以及规范严格的应用管理成就了德国高校校园形象识别系统在大众认知中良好的识别性与记忆性。本文以慕尼黑工业大学为例,从高校视觉形象识别系统的设计、管理与传播三个方面探讨了德国高校校园识别系统的设计理念与特色。
The overall image of German university campus image recognition system in the design tends to be simple and innovative and modern concepts. Geometrical visual language, simple and pure color application and standard application of strict management achievements of the German university campus image recognition system in the public recognition of a good recognition and memory. Taking Munich University as an example, this paper discusses the design concept and characteristics of campus identification system in Germany from three aspects: the design, management and dissemination of the university visual identity system.