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家电OEM由于可以形成规模化生产,提高委托企业品牌附加价值,降低被委托企业开拓市场的难度,目前已被家电工商界所普遍接受,并正在向深度、广度扩展。一些大中型品牌企业通过委托那些生产开发能力较强的中小家电厂家为自己定做OEM专项产品,取得扩张市场的效果;同时被委托企业由于采用规模化生产,生产设备,也得到有效利用而取得了良好效益。随着WTO的到来,这种协作方式必将会在家电企业国际化运作中发挥着越来越重要的作用。为促进家电OEM合作的广泛开展,全国
Because home appliance OEM can form large-scale production, increase the added value of the entrusted enterprise brand, and reduce the difficulty of the entrusted enterprise to open up the market, it has been generally accepted by the home appliance industry and is expanding in depth and breadth. Some large and medium-sized brand enterprises have commissioned those small and medium-sized household electrical appliance manufacturers with strong production and development capabilities to customize their OEM special products to achieve the effect of expanding the market; at the same time, the entrusted enterprises have also achieved effective use of large-scale production and production equipment. Good efficiency. With the advent of the WTO, this collaborative approach will surely play an increasingly important role in the international operation of home appliance companies. In order to promote the extensive development of home appliance OEM cooperation,