从过去百年的广告创意中汲取灵感,从套路中寻找新鲜。这是一个广告充裕、但观众缺乏的新营销时代。在1970年,我们平均每天接触到500个广告。今天,这个数字增加了10倍。但同时,我们的关注时长(Attention Span)也从30秒缩短到了8秒。在短短的8秒内,Y0utube上会新增6000个视频,Facebook上新增3万条更新,微信将产生18万条信息和文章。而与品牌竞争这8秒时间的,除了竞争对手品牌官微,还包括瑞恩·高司令这样的明星和MC天佑这样的网红。 Inspired by the past 100 years of creative advertising and looking for something new from the routine. This is a new era of advertising with ample advertising but a lack of viewers. In 1970, we were exposed to an average of 500 ads daily. Today, this number has increased tenfold. But at the same time, our attention span has also been reduced from 30 seconds to 8 seconds. In just 8 seconds, Y0utube will add 6,000 video, Facebook added 30,000 updates, WeChat will produce 180,000 messages and articles. And the 8-second period with the brand competition, in addition to the competitor brand Wei, including Ryan · Commander such a star and MC God Bless this red net.