本文分析了当前企业文化建设方面存在的问题以及根源,对如何加强企业文化建设、提升企业文化软实力提出几点建议:提高员工特别是企业高层对企业文化建设的认识;认真进行总体规划,落实制度保障;各部门互相配合,努力形成合力;深入进行宣传教育,特别要加强对新员工的教育。 This article analyzes the existing problems and causes of corporate culture construction, and puts forward some suggestions on how to strengthen the corporate culture construction and enhance the soft power of corporate culture: to raise the awareness of employees, especially top management, on the corporate culture construction; to conscientiously carry out the overall planning and implementation System security; various departments cooperate with each other, work hard to form a concerted effort; conduct in-depth publicity and education, especially to strengthen the education of new employees.