和谐社会的构建需要和谐的广告传播,而当前的广告传播存在诸多问题,一些媒体片面追求经济效益,无视国家制定的相关法律法规,不良广告或虚假违规广告愈来愈多,影响了媒体的自身形象和长远发展,更影响了和谐社会的构建。因此,我们必须采取有效措施,从多方面对不良广告或违规广告进行治理。 The construction of a harmonious society requires a harmonious dissemination of advertisements. However, there are many problems in the current advertising dissemination. Some media are pursuing economic benefits unilaterally, disregarding the relevant laws and regulations formulated by the state, and more and more adverse advertisements or fake irregular advertisements affect the media itself The image and long-term development have even affected the construction of a harmonious society. Therefore, we must take effective measures to control bad advertising or illegal advertising in many aspects.