当前,电视的市场环境已进入频道多元化,观众细分化的时代,随着现代社会人们审美意识、审美要求越来越高的形势下,独特的包装已成为各类媒体争取受众、扩大影响力的一项利器。其中电视虽然具备覆盖面广、渗透力强、声情并茂、语言通俗易懂的传播优势,也需通过新颖的节目包装来带动电视媒体的优势,塑造频道个性,提升屏幕形象,赢得更大的市场。 At present, the market environment for television has entered an era of channel diversification and audience segmentation. With the aesthetic awareness and aesthetic requirements of modern society, the unique packaging has become the target of all kinds of media to win audiences and expand their influence Power of a weapon. Although television has the advantages of broad coverage, strong penetration, strong voice and easy-to-understand language communication, it also needs to promote the advantages of television media through novel program packaging, create channel personality, enhance screen image and win more market .