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2012年4月至7月间,本文作者在访学期间对芝加哥免费报纸进行了实地研究,通过对两份免费报纸的比较分析,归纳其传播策略的异同,希望对国内免费报纸的发展有所借鉴。芝加哥报业市场上,免费报纸占主流地位,而付费报纸相对较少。全国性报纸《今日美国》需支付1美元(周日版2美元),地方性的《芝加哥论坛报》《芝加哥太阳报》需支付1美元和75美分(周日版分别为2美元和1.75美元)。除此之外,其他大多数报纸均免费发行,当地读者可以很便捷地取阅。
During the period from April to July 2012, the author conducted a field study of free newspapers in Chicago during her study tour. Through a comparative analysis of the two free newspapers, the authors summed up the similarities and differences in their communication strategies and hoped that the development of free newspapers in the country would be better. Learn from Free newspapers dominate the newspaper market in Chicago, while paid newspapers are relatively small. The national newspaper USA Today pays $ 1 (Sunday $ 2) and the local Chicago Tribune Chicago Sun goes to $ 1 and 75 cents (Sunday’s $ 2 and 1.75 respectively USD). In addition, most other newspapers are distributed free of charge and are easily accessible to local readers.