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受众自制内容在2006年如火如荼的发展让人刮目相看,去年年底,《时代》杂志评选出2006年度人物,不是政治家,不是明星,而是平凡普通的“你”胜出。受众自制内容在全球范围内的爆炸性影响让“你”当之无愧。传统媒体趁机向用户自制内容频频招手,国外知名媒体对此的重视程度与挖掘深度更让人感叹:BBC总裁马克·汤普森宣称:“一场大冲击波即将到来,BBC将在所有可能的领域寻找用户自制内容。”路透集团总裁汤姆·格罗瑟也高调表示:“传统媒体必须拥抱业余人士。”
At the end of last year, “Time” magazine named the 2006 figure, not a politician, a star, but an ordinary ordinary “you” winning the audience’s self-made content in full swing in 2006. The explosive impact of home-made content on a global scale makes “you ” deserved. The traditional media took the opportunity to wave to the user-made content frequently. The degree of attention paid by foreign well-known media and the depth of excavation is even more lamentable. BBC President Mark Thompson declared: “A big shock wave is coming, and the BBC will look for it in all possible fields. User-generated content. ”Reuters Group President Tom Grosser also said high-profile:“ Traditional media must embrace amateurs. ”"