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社交媒体,即social media,指的是“集成了Web技术、社会交互和用户内容生成的不同活动”~([1]),例如博客、Wiki、社交网络、虚拟世界、音频共享站点播客等都属于社交媒体。目前,大量机构采用社交媒体对内进行内部信息共享、业务合作,对外用于信息交流、宣传、建立公众桥梁等。例如美国陆军采用Facebook、Myspace、Twitter等社
Social media, or social media, refers to “different activities that integrate the generation of Web technologies, social interactions, and user content” such as blogs, wikis, social networks, virtual worlds, audio-sharing site podcasts All belong to social media. At present, a large number of agencies use social media to internally share internal information and business cooperation, and externally use it for information exchange, publicity and establishment of a public bridge. For example, the US Army uses Facebook, Myspace, Twitter and other agencies