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媒体网站要获得真正的发展,必须在体制机制上进行彻底改革:一是成为真正的市场主体;二是建立起股权等长期激励约束制度;三是营造鼓励创新、容忍失败的企业文化;四是使用专业性的人才。1995年,在互联网进入我国一年后,《神州学人》杂志首开先河,掀起了中国媒体的上网之路,传媒业掀起了媒体办网站的热潮。1997年,网易在广州正式成立;1998年,搜狐、腾讯和新浪也纷纷成立。但是今天,率先起步的媒体网站和这些互联
To obtain real development, the media websites must make thorough reform on the system and mechanism: one is to become the real market main body; the other is to set up a long-term incentive and restraint system such as equity; the third is to create a corporate culture that encourages innovation and tolerates failure; Use professional talent. In 1995, one year after the Internet entered our country, “Shenzhou Xueren” magazine opened its doors to the world and set off a road of access to the Chinese media. The media industry set off a wave of media outlets. In 1997, Netease formally established in Guangzhou; in 1998, Sohu, Tencent and Sina have also set up one after another. But today, the first start of the media site and these interconnections