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近几个月来,上海市消费品市场已从普遍旺销转为平稳,或呆滞积压。这种销售回落现象,值得思考,并应确定相应的生产经营战略与策略。思考之一:销售回落与销售过旺对销售回落现象的分析,不能离开经济大环境。去年,由于物价上涨幅度过大引起人们消费心理过度紧张,以及集团购买过多等因素,市场出现了提前购物、超量购物和购物保值等不正常的消费状况。今年,中央采取一系列措施,人们消费心理逐步恢复正
In recent months, Shanghai’s consumer goods market has turned from stable sales to stable, or sluggish backlog. This phenomenon of sales decline is worth considering, and should determine the corresponding production strategy and strategy. One of the considerations: The analysis of the fall in sales due to the fall in sales and over-selling in sales cannot leave the economic environment. Last year, due to factors such as excessive price increase caused by excessive consumer psychology, and excessive purchases by the Group, the market experienced abnormal consumption such as advance shopping, over-shopping, and shopping preserving. This year, the central government adopted a series of measures, and people’s consumption psychology gradually recovered.