“我是冠军”源于全民奥运主张全民奥运是青岛啤酒在整个奥运战略中最先提出的,最为鲜明的奥运主张,是青啤实施奥运战略的基础点,是制定体育事件营销策略的出发点。 “I am the champion ” from the All-People’s Olympics advocated that the People’s Olympics is Tsingtao Brewery first proposed in the entire Olympic strategy, the most distinctive Olympic proposition is Tsingtao’s Olympic strategy to implement the basic point is to develop sports event marketing strategy Point of departure.