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早在十多年前在《广州日报》工作时,看到大家都是在研究门户网站如何革新传统媒体,而今天,大家又在研究移动互联网如何革新门户网站和传统媒体,我想我们一直是处于这样一种被革命的状态的,这些变化的出现说明我们的竞争对手不再只是我们的同行,而是多了新媒体,而传统媒体的环境也发生了很大变化。传统媒体的环境变化据统计,整个传统广告2012年增幅仅为前年的1/3,其中报纸广告的经营已进入到竞争的白热化阶段,例如将2010年和2011年相比,其市场份额一直在减
As early as a dozen years ago in the “Guangzhou Daily” work, I saw everyone is studying the portal how to innovate traditional media, and today, everyone is studying the mobile Internet how to innovate portals and traditional media, I think we have been In such a revolutionary state, the emergence of these changes shows that our competitors are no longer just our counterparts, but more new media, and the environment for traditional media has also undergone great changes. Changes in the traditional media environment According to statistics, the entire traditional advertising in 2012 increased only 1/3 of the previous year, of which newspaper ads have entered a phase of intense competition, such as 2010 and 2011 compared to its market share has been Less