论文部分内容阅读
一、广告语言的特殊性及其翻译的基本原则英文“advertise”(广告)源于拉丁语的advertere一词意为“唤起大众对某种事物的注意并诱导于一定的方向所使用的一种手段”。
First, the particularity of advertising language and the basic principles of translation English “advertise ” (Advertising) The Latin word advertere means “to arouse the public’s attention to something and induce in a certain direction the wrist of”.