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旅游纪念品是指具有地方特色,富有纪念意义的旅游商品。旅游纪念品不同于一般的商品,它能反映旅游地的特色,浓缩了地域和民俗风情,沉淀着旅行的记忆。旅游纪念品是一个国家或地区历史与文化的缩影,它是该旅游地独有的特色商品,在旅游市场上具有独占性的商品。而购买纪念品是游活动中一个不可或缺的内容。一、旅游纪念品的特点有:(一)文化性。文化渊源是旅游纪念品的生命力之所在,文化特征越鲜明、文化品格越高的纪念品其价值越高。
Tourist souvenirs refers to the local characteristics, memorable tourism products. Tourist souvenirs different from the general merchandise, it can reflect the characteristics of tourist attractions, enrich the geographical and folk customs, precipitation of memories of travel. Tourist souvenir is a microcosm of the history and culture of a country or region. It is a unique product unique to the tourist destination and has exclusive merchandise in the tourism market. The purchase of souvenirs is an indispensable part of travel activities. First, the characteristics of tourist souvenirs are: (a) cultural. Cultural origin is the vitality of tourist souvenirs, the more distinctive cultural characteristics, the higher the cultural character of the higher the value of souvenirs.