自2011年起,国内开始大范围兴起了一种新型的营销模式,即以消费返利为主要特点的,向消费者返还一点金额的,以互联网为主的新型消费方式,目前,从事该模式的,良莠不齐,有一些公司沦为欺骗,有一些公司发展陷入困境,但是,也有许多公司取得了难以想象的成长业绩。对该模式进行适当的实证分析,对规范行业发展,有着紧迫性研究意义。 Since 2011, a new type of marketing model has started to emerge in a wide range in China, that is, a new type of internet-based consumption mode that mainly relies on consumer rebates and returns a small amount to consumers. At present, , Mixed, some companies degenerated, some companies in trouble, however, but also many companies have achieved unimaginable growth performance. Appropriate empirical analysis of the model is of great urgency to regulate the development of the industry.