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大多数人是从郎平的那句“没有最好,只有更好”的广告词中认识澳柯玛的。谁也不知道9年前它只是青岛一家资不抵债2700多万元、前后37次被告上法庭的公司。但在走过了风风雨雨的9年中,“澳柯玛”却经历了两次创业,第一次创业为企业发展积累了大量有形和无形资本,第二次创业使集团走上更高的发展轨道,并排名中国家电7强之一,国务院副总理吴邦国指示向全国推广其成功的经验。在“澳柯玛”成功的路途上,企业科学的经营战略发挥了重要作用。澳柯玛给我们的启示是:
Most people knew Aucma from Lang Ping’s sentence “No Better, Only Better”. No one knows that nine years ago it was only a company in Qingdao that was insolvent for more than 27 million yuan and that the defendants went to court 37 times before and after. But during the ups and downs of the past nine years, Aucma experienced two entrepreneurial ventures. The first venture accumulated a lot of tangible and intangible capital for the development of the company. The second venture made the group go higher. The development track was ranked and ranked one of China’s top 7 household appliances, and State Council Vice Premier Wu Bangguo instructed the country to promote its successful experience. On the road to Aucma’s success, the business strategy of corporate science has played an important role. What Aucma gives us is: