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中国广告市场正在顶住金融危机的影响,但目前企业在广告预算方面小心谨慎,表明对全球经济复苏仍信心不足。据中国中央电视台(CCTV)旗下的CTR媒介咨询公司称,今年头四个月,广告总支出较去年同期上升5.8%,达到1480亿元人民币,这与今年预
The Chinese advertising market is now shelving the impact of the financial crisis, but companies are cautious about advertising budgets at the moment, indicating their lack of confidence in the global economic recovery. According to CTR Media Consulting Co., a subsidiary of China Central Television (CCTV), total advertising expenditures rose 5.8% over the same period of last year to reach 148 billion yuan in the first four months of this year,