进入21世纪,人们发现自己的生活已经被五彩缤纷的商品所包围,而有商品就有商标,纷繁的各式商标缭乱了消费者的眼睛。如何从众多的商品中做出自己的选择,很大程度上依赖于商标带来的信息和商标背后所蕴藏的信誉。本文指出建立良好的商标信誉和管理好商标信息是提高企业竞争力,打赢品牌战的关键所在,更是促进城市经济发展的一个有效手段。 Into the 21st century, people found that their lives have been surrounded by colorful goods, and there are trademarks of goods, various brands of confused the eyes of consumers. How to make your own choices from a large number of products relies heavily on the information and the reputation behind the trademarks. This paper points out that establishing a good trademark reputation and managing the trademark information is the key to enhancing the competitiveness of enterprises and winning the brand war. It is also an effective measure to promote the urban economic development.