目前,电话营销已经被越来越多的保险公司所采用,并取得较好成效,成为渠道创新较为成功的销售模式之一。但由于个人信息并不能得到很好的保护,致使一些机构和个人利用这些信息来牟利,从而让电销形象被打折扣。市民李女士就遇到了这样一个问题。“我是在统计部门工作,平时工作很忙。但最近总有保险销售人员给我电话。”李女士说对方主要以免费赠送一份意外险为由,然后顺势要核对姓名和个人信息。 Currently, telemarketing has been adopted by more and more insurance companies and has achieved good results. It has become one of the more successful sales channels for channel innovation. However, because personal information can not be well protected, some agencies and individuals use the information for profit, so that the sales image is discounted. Public Ms. Lee encountered such a problem. “I was working in the statistical department, usually working very busy, but recently there are always insurance sales staff to give me a call. ” Ms. Lee said the other party is mainly free to give an accident insurance grounds, and then take advantage of the need to check the name and personal information .