近期广受关注的文化产业振兴规划重点扶持广告等文化产业。文化创意产业的大发展必须得到品牌战略的保证。在以传播为核心的文化创意产业中,品牌战略却长期受到 Recently, the focus of the revitalization of cultural industries plan to focus on supporting advertising and other cultural industries. The great development of cultural and creative industries must be guaranteed brand strategy. In the cultural and creative industries with the core of communication, the brand strategy has long been accepted