游击战是针对阵地战而言的一种战略战术,它的主要特点是小股,分散,灵活,机动,能出奇制胜。现在我们搞经济工作,同样用得着“游击战”。拿我们搞供销商业的经营来说吧,在前一时期市场疲软的情况下,如何启动市场,走出低谷,这是一个非动脑筋非花气力不可的大问题。江苏大丰县供销合作社企业集团总经理周如江,日前向笔者介绍的十种促销措施,便是一种“打游击战”的范例。一是“集中促销”。即一个或几个单位利用节假日、集市或农忙中短暂的空隙时间召开多种形式的街头、村头、田头展销会,集中推销一批商品。二是“送货促 Guerrilla warfare is a kind of strategy and tactics in terms of position warfare. Its main features are small shares, decentralization, flexibility, flexibility, and ability to win surprises. Now that we are engaged in economic work, we also need a “guerrilla warfare”. Take our business as a supply and marketing business. In the case of a weak market in the previous period, how to start the market and get out of the bottom is a big non-puzzle problem. Zhou Rujiang, general manager of Jiangsu Dafeng County Supply and Marketing Cooperative Enterprise Group, introduced the author’s ten kinds of promotional measures to the author, which is an example of “guerrilla warfare”. The first is “centralized promotion.” That is, one or more units use the short-lived gaps in holidays, markets, or farms to hold various forms of street, village, and field-head trade fairs to focus their sales on a group of goods. The second is "Delivery promotion