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上海市13400个注册商标中竟有3400个签订了许可他方使用合同,由于持有商标企业对被许可方的产品质量监督有名无实,实际上处于放任自流的状况,因此这类允许使用合同的实质就是纯粹的商标买卖。商标买卖生意如此兴隆,无疑在于买卖双方都能从中“获益”。就买方而言,由于多数产品质量低劣,而借上海之名便可促销谋利。如笔者所在苏北某服装厂生产的衬衫,15元一件都无人问津,而挂上上海商标后20
Of the 13,400 registered trademarks in Shanghai, 3,400 of them have signed a contract for the use of other parties. Since the ownership of a trademark company is notorious for the product quality supervision of the licensee, it is actually in a state of letting go of itself. Therefore, the essence of this kind of permitted use contract is Pure trade mark. The business of trademark trading is so prosperous that there is no doubt that both buyers and sellers can benefit from it. As far as the buyer is concerned, due to the poor quality of most of the products, it can be used to promote profitability under the name of Shanghai. For example, the shirt produced by a clothing factory in the north of Jiangsu Province has no one interested in 15 yuan.