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CCTV-7农业频道不但通过电视公益活动提升频道自身的形象,而且帮助企业提升了在观众心目中的品牌影响力。CCTV-7农业频道作为一个对农性质的专业频道,公益性是体现其公共服务性的最重要的部分,同时也承担了为农服务、为农解忧、促农发展的重要责任与义务。因此CCTV-7农业频道坚持把栏目的社会效益放在首位,彰显农业节目的公益形象。2011年,频道打造了一大批主题突出、特色鲜明
CCTV-7 Agricultural Channel not only enhances the channel’s own image through the public service activities of TV, but also helps enterprises enhance the brand influence in the audience’s mind. As a specialized channel of agricultural nature, CCTV-7 agricultural channel is the most important part of public service which is public welfare. At the same time, CCTV-7 has also assumed the important responsibility and obligation of serving agriculture, solving problems and promoting agricultural development. Therefore CCTV-7 Agricultural Channel insisted on the social benefits of the column in the first place, highlighting the public service image of agricultural programs. In 2011, the channel created a large number of prominent themes and distinctive features