我国烟草行业作为市场经济条件下具有强烈计划色彩的垄断行业,主要客户是面向卷烟零售户而不是直接面向消费者,随着我国改革开放的深入和市场经济的进一步发展,我国的烟草行业将面临越来越激烈的市场竞争,这就对烟草企业提出了更高的要求,尤其是它的营销服务需要做出更大的改变。本文结合自身的工作经验,对烟草企业加强营销服务进行了深入的思考,希望能给大家参考。 As a monopoly industry with a strong planned color under the conditions of a market economy, the tobacco industry in our country is mainly oriented to retailers of cigarettes rather than directly to consumers. With the deepening of China’s reform and opening up and the further development of the market economy, China’s tobacco industry will face Increasingly fierce market competition, which put forward higher requirements for tobacco companies, especially its marketing services need to make greater changes. This article, combined with my own work experience, conducted in-depth thinking on strengthening marketing services for tobacco companies and hoped to give everyone reference.