2016年,全球超市巨头沃尔玛迎来35年来最差业绩,全球关店269家,裁员1.6万。但它的竞争对手阿尔迪势头良好,最近的目标是每年在美国新开100家分店。在德国,无论穷人富人都对这家超市有很高的品牌忠诚度,开着豪车到阿尔迪排队购物是经常能看到的景象。从一家杂货店到连锁帝国,阿尔迪走过了德国战后近半个世 In 2016, global supermarket giant Wal-Mart ushered in the worst performance in 35 years, with 269 closed stores and 16,000 layoffs. But its rival Aldi is in good shape, with the recent goal of opening 100 new stores each year in the United States. In Germany, both rich and poor people have a high brand loyalty to the supermarket, driving luxury cars to queue up to Aldi is often seen. From a grocery store to a chain empire, Aldi traveled nearly half a century after Germany’s war