作为冷冻调理食品中的一个小分支,冷冻点心类产品一直不是大多数人关注的焦点。一方面是因为这类产品生产量比较小;另一方面是因为其销售的渠道主要是餐饮企业,在普通消费者中的品牌影响力较弱。实际上,这类产品的市场空间相当大,仅从最近几年该类生产企业的快速发展就可窥见一 As a small branch of frozen foods, frozen dessert products have not been the focus of most people’s attention. On the one hand, the production volume of such products is relatively small; on the other hand, the sales channels are mainly catering enterprises, and the brand influence among ordinary consumers is weak. In fact, the market for such products is quite large, and only from the rapid development of such manufacturers in recent years can we get a glimpse