西部大开发实践活动的展开、深入 ,需要营造一种必要的“伦理化的社会环境”,呼唤一种为西部社会群体所需要和普遍认同的新伦理价值观念 ;这种新的伦理价值观念的基本精神 (个性追求、内在气质 )和集中表述应该是 :“生存本位”的新发展伦理价值观 ,即 :以发展求生存 ,以发展促生存 ;新发展伦理价值观所包含和要求的伦理规范及其现实践履主要体现在三个方面 :一是竞争与合作的良性博弈——新发展伦理价值观的实现机制 ;二是公平与效率的动态和谐——新发展伦理价值观的理想目标 ;三是“社会”与“国家”的功能分殊——新发展伦理价值观的根本前提 The launching and deepening of the practice of developing the western region need to create a necessary “ethicalized social environment” and call for a new kind of ethical values ​​that are needed and universally accepted by the social groups in the west. This new ethical value The basic spirit (personality pursuit, inner temperament) and the centralized expression should be: the new developmental ethical values ​​of “existence-based”, that is, to seek development for survival and development for survival; ethical norms contained in and demanded by newly developed ethical values The actual practice is mainly reflected in three aspects: First, the competition and cooperation of the benign game - the new development of the ethical values ​​of the mechanism; Second, the dynamic balance of justice and efficiency - the ideal of the new development of ethical values; third is “society The Distinction Between ”and“ Country ”- The Fundamental Premise of Newly Developing Ethical Values