广告,顾名思义,就是广而告之,为了达到广而告之的目的,全世界每年花在商业广告上的费用以数百亿美元计。纵观当今世界广告市场,我们就会发现,成功的广告宣传后面大都得益丁雄厚的财力优势。中小企业在广告宣传上一般是无法与财力雄厚的大企业抗争的,对中小企业来说,如果能因地制宜地创造性地运用廉价广告,那倒是一种经济实用的理想选择。所谓廉价广告,就是用少花钱甚至不花钱的广告媒介对广告主体巧妙地进行宣 Advertising, as its name implies, is widely advertised. To achieve the purpose of making public announcements, the cost that the world spends on commercial advertising is tens of billions of dollars every year. Looking at the world’s advertising market today, we will find that after successful advertising, most of them have benefited from the abundant financial advantages. SMEs are generally unable to compete with large financial companies in their advertising. For SMEs, if they can use cheap advertisements creatively according to local conditions, it is an economical and practical ideal. The so-called low-cost advertising means that the advertisement subject is subtly declared with a less expensive or even less expensive advertising medium.