新的传播手段的创新运用,新的传播理念的不断产生以及传播领域的各项重大突破,在促进传媒业快速发展的同时,也诱发和加剧了一些媒体伦理缺失现象。为此,本文从伦理学角度出发,以“波特图式”剖析媒体伦理缺失事件,探讨媒体实现新闻自由与个人隐私保护间平衡的策略,从而在符合伦理与道德的要求中塑造一个良好的媒体形象,使得媒体更好地履行其应负的社会责任。 The innovative use of new means of communication, the continuous emergence of new communication concepts and major breakthroughs in the field of communication have also led to and exacerbated some media ethics’s absence while promoting the rapid development of the media industry. To this end, this article from the perspective of ethics, “Porter ” analysis of the lack of media ethics incidents, to explore the media to achieve the press freedom and privacy protection between the balance of strategies to meet the ethical and moral requirements to create a A good media image makes the media better fulfill its social responsibility.