在这个时代,消费者获取信息的途径越来越多。如果我们回到对消费者的研究,就会看到消费者的消费历程日益清晰化、明朗化。碎片化的媒介都是可以被分门别类放置的。关键是作为广告主,需要解决什么样的问题。举一个英国电讯服务商的案例,由于其服务品质的下降,导致了老顾客的流失、新的消费者也不再进 In this era, consumers have more and more ways of getting information. If we go back to the study of consumers, we can see that consumers’ consumption history has become clearer and clearer. Fragmented media can be categorized into different categories. The key is as advertisers, what kind of problems need to be solved. The case of a British telecommunications service provider, due to the decline in the quality of its services, led to the loss of old customers and new consumers no longer