标识在中国有着许多年的发展历史,但是存在人们记忆深处的仅仅是公司房间名称和单位门牌,很难发想得到她还有着创新的、辉煌的潜质。在中国风靡了 CIS 理念之后,人们对Ⅵ系统有着很好的接纳意识,而且逐渐延伸。但是,作为延续Ⅵ室内及户外表现的标识设计和制作,却显得好象不那么被广告界所看重。其实,西方乃至亚洲一些发达国家早已将标识系统化、市场化。从指路牌、公园游览区导游牌、建 The logo has many years of development history in China, but there are people’s memory is only the company’s room name and unit number, it is difficult to find her still have innovative, brilliant potential. After the popularity of CIS in China, people have a very good acceptance of VI system, and gradually extended. However, as a continuation of VI indoor and outdoor performance logo design and production, but it seems less so valued by the advertising industry. In fact, some developed countries in the West and even Asia have long systematized and marketized their logos. From the road signs, park tour guide signs, built