市场营销专业人才需求量很大,但目前大多数高职院校的市场营销专业并不能培养出适应市场变化企业需求的营销人才。其中最大的问题之一就是课程体系。本文以重庆商务职业学院的市场营销专业为例阐述了现大多数市场营销专业课程体系存在的问题,以期对高职市场营销专业课程体系改革与创新有所帮助。 There is a great demand for marketing professionals, but at present, most of the marketing professionals in higher vocational colleges can not cultivate marketing talents who adapt to the changing needs of the market. One of the biggest problems is the curriculum. This article takes the marketing specialty of Chongqing Business College as an example to expound the existing problems of most marketing professional courses system in the hope of helping the reform and innovation of higher vocational marketing specialty course system.