《大圣归来》、《尸兄》、《超神学院》、《疯味英雄》、《罗小黑战记》……这些国产动漫从早期的小众开始一步步走入我们每一个人的视野。这只是最近五年国产动漫市场蓬勃发展的一个表象,更深层次的原因却是我国动漫市场规模的不断扩大,动漫消费群体日益成熟,动漫市场影响力的显著增强。然而,受到国内动漫制作水平、创意题材匮乏等综合因素的影响,国内的动漫市场始终处于一种“外热内冷”的状态,动漫市场的真正风口并未到来。而国内动漫市场规模突破千亿似乎告诉我们,动漫市场的风口已经到来…… “The Return of the Great,” “dead brother”, “Theological Seminary”, “crazy hero”, “Luo Xiaoai Senki” ...... These domestic animation from the early Niche step by step into each of us Vision. This is just an appearance of the booming domestic animation market in the recent five years. The deeper reason is that the size of animation market in our country is constantly expanding. The animation consumer groups are becoming more sophisticated and the influence of the animation market is significantly enhanced. However, due to the influence of the domestic animation production level and the lack of creative subjects, the animation market in China has always been in a state of “external heat and internal cooling”, and the real outlet of the animation market has not come yet. While the domestic animation market exceeded billions of billion seems to tell us that the animation market has come ......