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2000年,中国家电市场充满刀光血影的一年,连绵不绝的价格战将许多企业拖进了发展的泥沼。彩电行业尤为其甚,连番降价不但未能激发市场的增长,反而严重降低了企业赢利水平,使企业元气大伤。国家信息产业部的资料显示,2000年上半年,彩电行业首次出现负增长,彩电生产下降3.4%,销售下降0.9%。在一片混战和萧瑟之中,海信集团的业绩使它成了市场中的一个亮点。截至2000年10月份,海信集团销售收入101.7亿元,同比增长63%,利润同比增
In 2000, China’s home appliance market was full of turbulent years. The endless price war dragged many companies into the development quagmire. Especially for the color TV industry, the repeated price cuts have not only failed to stimulate the market’s growth, but have also seriously reduced the profitability of the company and greatly hurt the company’s vitality. Information from the Ministry of Information Industry shows that in the first half of 2000, the color TV industry experienced negative growth for the first time, with color TV production falling by 3.4% and sales falling by 0.9%. In a melee and bleak experience, the performance of Hisense Group has made it a bright spot in the market. As of October 2000, Hisense Group’s sales revenue was 10.17 billion yuan, a year-on-year increase of 63%, and its profit increased year-on-year.