论文部分内容阅读
世界上的名牌为数众多,有些品牌的名称的确取得非常巧妙从而获得成功,一般说来,国外的商品取名大体有以下11种方法: 1.用厂名的首字母拼成,简短而易记 把一个企业名称的几个词的首字母连接起来,成为一个词,如摄影材料Agfa(“爱克发”)是Aktiengesellschaft fiir Anilinfa brikation的首字母缩略体。 2.根据企业名称组成品牌 美国有一家国民饼干公司National Bis-
There are a large number of famous brands in the world. The names of some brands have indeed been very clever and successful. In general, there are generally 11 methods for the names of foreign products: 1. Use the first letter of the name of the factory to make it short and easy to remember The first letters of several words of a company name are joined together to form a single word. For example, the photographic material Agfa (“Agfa”) is the acronym of Aktiengesellschaft fiir Anilinfa brikation. 2. According to the name of the company, the company has a national biscuit company, National Bis-