论文部分内容阅读
MapInfo公司的数据获取及报告工具TargetPro能使用户快速访问人口统计分析数据,价格上远低于其竞争对手Enviromental Systems Research Institute(ESRI)公司的业务分析软件ArcView Business Analyst。于6月发行的TargetPro的售价范围从995美元到7995美元,995美元的售价是针对大城市范围的,7995美元的售价可用于全国范围。虽然TargetPro仅有Business Analyst中的一小部分功能,但由于视窗应用软件的低价位使其对那些缺少GIS(地理信息系统)软件经验的人来说很具吸引力。有了这个工具,想对未知地域实施开拓计划的商业公司就能够发现潜在客户的重要信息,利用TargetPro中的人口统计数据可以预测公司所在位置的人口统计特性是如何随着人口统计局评估的趋势而改变的。当搜索范围尽可能窄时TargetPro同Business Analyst一样出色,尽管TargetPro没有Business Analyst中那样的指导应用界面,但是它简单的菜单界面非常好用。
MapInfo’s data acquisition and reporting tool, TargetPro, enables users to quickly access demographic analysis data at a price far lower than ArcView Business Analyst, the business analysis software of its rival Enviromental Systems Research Institute (ESRI). The TargetPro, which was released in June, has a range of prices ranging from $995 to $7995. The $995 price is for metropolitan areas and the $7,995 price can be used nationwide. Although TargetPro is only a small part of Business Analyst’s functionality, the low price of Windows application software makes it attractive for those who lack GIS (Geographic Information System) software experience. With this tool, commercial companies that want to implement expansion plans for unknown areas can find important information for potential customers. Using demographic data in TargetPro, it can predict how the demographic characteristics of the company’s location will trend with the Census Bureau. And change. TargetPro is as good as Business Analyst when the search scope is as narrow as possible, although TargetPro does not have the guidance application interface as Business Analyst, but its simple menu interface is very easy to use.