私人品牌(Privaye Brand)是由商业零售企业开发、创造、使用在本企业所销售的某种或某些商品上的标记、名称、符号或者它们的组合。使用私人品牌的商品,通常是由零售企业根据自己所掌握的消费者对某类商品的需求特性的信息,提出新产品功能、造型和品质方面的开发设计要求,选择合适的生产企业进行生产的。 A private brand (Privaye Brand) is a mark, a name, a symbol, or a combination thereof that is developed, created, and used by a commercial retail company on some or some of the commodities sold by the company. The use of private branded goods is usually based on information on the characteristics of the consumer’s own demand for a certain type of goods, and the requirements of the development and design of the new product’s function, shape and quality are selected by the retail enterprise, and the appropriate production company is selected for production. .