在经济全球化、竞争国际化的新形势下,加强企业文化建设已经成为钢铁企业提升核心竞争力、积极应对日趋激烈的国际市场竞争的战略性举措。然而,在全面加强企业文化建设的过程中,我们在感受企业文化巨大威力的同时,也认识到企业文化建设不同程度地存在着虚化、软化和泛化的问题, Under the new situation of economic globalization and international competition, strengthening the construction of enterprise culture has become a strategic measure for the iron and steel enterprises to enhance their core competitiveness and actively cope with the increasingly fierce international competition in the international market. However, while comprehensively strengthening the building of the corporate culture, while recognizing the immense power of corporate culture, we also recognize that the corporate culture has problems of blurring, softening and generalization to varying degrees.