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NEC笔记本目前在中国市场的产品策略是同一时间,每个产品系列只提供一至两个型号。从今年三季度起NEC将针对同一产品系列,至少同时投放2～3个不同性价比的型号,以满足中国用户对笔记本电脑应用的多样化需求。同时,从下半年起NEC还将引入经销代理分级制度,以完善其销售网的渗透能力。6月23日,NEC个人电脑产品部经理葛品良向记者介绍了NEC笔记本下半年的“改革方案”。葛品良说,中国笔记本电脑市场的潜力及增长速度,可列全球之冠。整体上中国笔记本电脑市场的增长率在96及97年度分别是60％和70％,而NEC估计,今年中国笔记本的增长率则应达70％以上。其增长因素一方面是由于中国笔记本市场日趋成熟,笔记本移动办公概念,进一步被市场所接纳;另一方面,国内低价位品牌笔记本电脑的出现,导致了笔记本用户“平民化”的趋势。谈到市场竞争的形势,葛品良坚决表示,NEC绝不会只单纯地利用价格策略切入市场。减价行动无疑是最快速直接的促销行动,但NEC却不能忽视中国笔记本用户日趋成熟的消费意识,NEC相信,中国笔记本用户对计算机的真正功能及质量要求,越来越高;同时用户购买笔记本时,亦会认真地考虑自己的需要而作出选择。用户再不希望用便宜的价钱,购置一台不适合自己的
NEC notebook currently in the Chinese market, product strategy is the same time, each product line only provides one or two models. Starting from the third quarter of this year, NEC will target at the same product line with at least 2 ~ 3 models of different price / performance ratios at the same time to meet the diverse needs of Chinese users for laptop applications. At the same time, from the second half of NEC will also introduce a classification system of distribution agents in order to improve the penetration of its sales network. June 23, NEC PC Product Manager Ge Pin-liang introduced to reporters the second half of NEC notebook “reform program.” Ge Pin-liang said that China’s notebook market potential and growth rate, can be ranked first in the world. Overall, the growth rate of China’s notebook market is 60% and 70% respectively in 1996 and 1997. NEC estimates that the growth rate of notebooks in China should reach 70% or above this year. On the one hand, the growth factor is due to the maturity of China’s notebook market, notebook mobile office concept, further accepted by the market; the other hand, the emergence of domestic low-cost brand notebook computers, notebook users led to the “civilian” trend. Speaking of the situation of market competition, Ge Pin Liang insisted that NEC will not simply use the price strategy to cut into the market. Price-cut action is undoubtedly the fastest and most direct promotional action, but NEC can not ignore the increasingly sophisticated consumer awareness of China’s notebook users, NEC believes that Chinese notebook users on the computer’s true functionality and quality requirements, higher and higher; the same time users to buy notebooks I will also make a serious choice when considering my own needs. Users do not want to use cheap prices, the purchase of a not suitable for their own