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随着国民经济的快速发展,在当今科技大发展和网络时代的背景下,微博作为一种新兴的媒体,是一个基于用户关系的信息分享、传播以及获取平台的软件,并可以通过WEB、WAP和各种客户端组件个人社区,从而不断的引起关注并逐步渗透到人们的日常生活中去。特别是在当今博物馆的职能发展和服务理念不断转变的形势下,如何更好的传播当地文化,树立博物馆的良好形象,成为了当下业内热议的话题,本文就当今新兴的媒体工具微博在博物馆中的应用进行了分析,并探究了博物馆微博日后的发展方向,从而更好的为博物馆的文博传播做出贡献。
With the rapid development of the national economy, under the background of the great development of science and technology and the era of the Internet, Weibo is an emerging media. It is a software for information sharing, dissemination and obtaining platform based on user relationship. Through the WEB, WAP and various client components personal community, which continue to attract attention and gradually penetrate into people’s daily lives. Especially in today’s museum function development and service concept is constantly changing situation, how to better spread local culture and establish a good museum image has become the hot topic of the current industry, this article on the emerging media tools Weibo in the The application of the museum was analyzed and the direction of the future development of the Museum Weibo was explored, so as to contribute better to the cultural dissemination of the museum.