近年来,随着新媒体发展的异军突起,大众获知信息从单纯来源于电视、报纸、杂志和广播等渠道,已大步奔向微信、微博、QQ、论坛等社交软件等渠道的趋势。然而,有新媒体人给出了一句耐人寻味的话:“这个时代并不是报纸死了,而是那个纸死了,那个载体死了,但换了平台或方式传播,依然有生命力。”言中之意,媒介载体相对于信息只是外在礼盒,真正有生命力的东西往往取决于信息本身。面对新媒体发展冲击及媒 In recent years, with the rapid development of new media, the public has learned that the information has been striding toward such channels as social networking software such as WeChat, Weibo, QQ, forums and the like from sources such as television, newspapers, magazines and radio. However, there is an intriguing remark from new media people: “This newspaper is not the dead of the paper, but the paper is dead, the carrier is dead, but the platform or the method of transmission is still alive.” In the sense that the media carrier is just an external gift box relative to the information, the real vitality of things often depends on the information itself. In the face of new media development impact and media