大数据猜不透人的“动机”最近在不少场合听到关于“大数据”的高论。讲师说得神乎其神,观众听得如痴如醉。一批新型互联网营销公司,更是以“大数据时代”为卖点推销自己的服务。大数据确实会对商业产生一些影响。比如,网友每次登陆网站都会留下信息,浏览了哪些产品,购买了哪些产品,能承受的心理价位是多少,未来一段时间还会有什么需要,等等。现在一些大的电商,如京东、天猫,正在收集消费者的这些信息。长期的数据积累加上智能分析,确实使得其广告推销有一定的针对性。 Big Data Guesses Perplexed “Motives” Recently heard on many occasions on the “big data” theory. Lecturers speak amazing, the audience heard mesmerizing. A number of new Internet marketing companies, but also to “big data era ” as a selling point to promote their own services. Big data does have some impact on commerce. For example, every time users visit the website will leave information, browse what products, which products have been purchased, what is the psychological price that can be sustained, what needs will be for some time in the future, and so on. Now some of the major electricity providers, such as Jingdong, Lynx, are collecting consumer information. Long-term accumulation of data with intelligent analysis, does make its advertising has a certain degree of marketing.