价格是影响托运人的首要条件,甚至是创造需求的潜在工具。价格变动,要充分考虑服务对象的接受能力和竞争对手的反应动向。对于铁路运输企业来说,采取一些行之有效的弹性价格策略,是适应运输市场环境变化的快速反应,顺应现代物流市场发展规律的表现。铁路货物运价市场化调节,对促进铁路运输迅速融入社会物流,并稳步占有龙头地位有着重要的意义。 Price is the number one condition that affects shippers, and is even a potential tool for creating demand. Price changes, we must fully consider the acceptability of the client and the reaction of competitors. For railway transport enterprises, adopting some effective flexible pricing strategies is a quick response to changes in the transport market environment and a manifestation of compliance with the laws governing the development of the modern logistics market. The market-oriented regulation of railway freight tariffs is of great significance to promoting the rapid integration of railway transport into social logistics and steadily leading the market.